Universal McCann (UM) is a global media company member of the McCann Worldgroup family (launched in 1997) and IPG. It’s global clients include:
- Chrysler
- Coca-Cola (Since 1957)
- Johnson & Johnson
- L’Oreal
- Mastercard
- Microsoft
- Sony
Tag Archives: IPG
The “Big 4” – Interpublic Group of Copanies
The Interpublic Group of Companies, Inc. (IPG) is a New York based multinational advertising and public relations enterprise. It is one of the Big 4 global ad agencies with a specialization in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing.The company employs over 43,500 staff in more than 100 countries; in 2011 they reported revenues of US $ 6.96 B. Since 2005 IPG has been led by Chairman and CEO Michael I. Roth.
The “Big 4”
4 main advertising and marketing holding groups exist, these are:
Tower 88 